Discovering Digital Library User Behavior with Google Analytics
- Kirk Hess, Digital Humanities Specialist, University of Illinois Urbana-Champaign, firstname.lastname@example.org
code4lib 2012, Wednesday, February 8 2012, 09:15-09:35
The presentation will review tracking search queries, adding events such as clicking external links or downloading files, and custom variables, to track user behavior that is normally difficult to track. We'll also discuss using jQuery scripts to add tracking code to the page without having to modify the underlying web application. Once you've collected data, you may use the Google Analytics API to extract data and integrate it with data from your digital repository to show granular data about individual items in your Digital Library. Finally, we'll discuss how this information allows you to improve the user experience, and summarize some of the research we are doing with our digital repository and the data gathered from Google Analytics.